One of the newest innovations in the medical field is the use of telemedicine. Telemedicine carries the promise of increasing accessibility to doctors around the country - if not the world. Here are two methods you can use to implement “Telemedicine” into your practice’s website.

Is it worth it to integrate Telemedicine into my clinic or hospital website?

As of 2025, 78.6% of hospital in the U.S. are connecting with patients through telemedicine services. Since Covid, telemedicine has been on the rise, and in 2023, 80% of Americans have had some experience receiving card through telemedicine at least once.

Clearly, telemedicine is here to stay, and may people and organizations are toting the benefits including increased access to high quality care and flexibility.

source:

Should I add telemedicine to my clinic?

Telemedicine has become an expectation, and not having it is a detriment to your clinic. Here are a few key reasons why it is a good idea to add telemedicine to your clinic.

✅ Patients get frictionless care (no apps or logins).

✅ Clinics avoid HIPAA headaches (encryption, BAAs, audits handled).

✅ Everyone wins—faster visits, fewer no-shows, happier staff.

Telemedicine Solution #1: Doxy.me

Doxy.me, like any other telemedicine platform provides you with the video interface needed for Telehealth calls. You can set up a “wait room” for patients in the queue, schedule new appointments, etc. The goal is to mimic the in person clinic experience by providing patients with a portal they can log into and manage their appointments. The video interface has built in safeguards that meet HIPAA’s strict standards. Here’s is Doxy’s HIPPA compliance documentation in case you wanted to see how Doxy stays HIPAA compliant.

Source: Doxy.me’s HIPAA Compliance Documentation

How to Integrate Doxy.me into your clinic or hospital website

Doxy integration is fairly simple and requires minimal developer support. Here is an example flow of how to integrate Doxy.

1. Set Up Your Provider Account

  • Sign up at doxy.me.
  • Customize your virtual waiting room (e.g., doxy.me/YourClinic).
  • Enable EHR integrations (Epic, Cerner) if needed.

2. Embed Telemedicine into Your Website

From here you have 2 options, and both will be easy for your developer to do.

First is to add an “a href” tag to where you want the video. This is a link will take your clients to Doxy.me where they will begin the video call.

<a href="https://doxy.me/YourClinic" class="telemed-button">
  Start Your Virtual Visit
</a>

The second option keeps your patients on your website and uses an “iframe”. This is similar to how you would add a Youtube video to your website. It is like a window that goes directly to Doxy, and is the method I would recommend. In terms of difficulty, it is also easy and requires minimal time from your developer. This method is preferred because it keeps your patients on your website instead of sending to the Doxy website, which might make them feel alarmed - ”why did I go to this website all of a sudden?”. Keeping a customer on your site keeps the experience seamless and comforting.

<iframe
  src="https://doxy.me/YourClinic"width="600"height="400"frameborder="0">
</iframe>

Once you finish these steps, you’re done! Just make sure to set up your virtual waiting room, so you can control the experience your patient entering their virtual appointment.

3. Streamline the Patient Journey

Here is a quick look at the journey the patient makes from finding your website to virtual appointment.

  1. Booking: Patients schedule directly with your clinic. The admin staff provide the link for their telemedicine appointment via email or over the phone.
  2. Schedule: The clinic may send the patient a Google Calendar invite for their appointment.
  3. Visit: At the time of the appointment, patients click the link the clinic provided them. Once they “arrive” in your Doxy.me waiting room, the clinic can “admit them” into the video call.

Is a custom Telehealth solution worth it?

For small and medium sized clinics, third-party tools are the smarter choice. However, there are some cases where a custom solution is a better option. This includes (mostly) larger clinics or hospital networks that want tailored features, specialized work flow and use cases, and custom branding.

Off-the shelf platforms like Doxy have limited customization and larger organizations may not want to become dependent on these vendors as they scale and the price to operate the software gets increasingly more expensive.

If you are interested in a custom solution, make sure that you have a strong IT team and consider contracting a development team to do the initial build of the application. In the short term, this will be more expensive, however there are potential long terms savings in terms of having your specific needs met and having full control over the application built.

Custom Telehealth vs. Third-Party: Which Should You Choose?

FeatureDoxy.meCustom-Built
Setup TimeDaysMonths
CostLong term monthly feeHigh upfront dev cost
HIPAA BurdenHandled by vendorYour responsibility
BrandingLimitedFull control

What HIPAA Compliance Looks Like for Your Clinic

Even with Doxy.me, clinics must:

  1. Sign a BAA with Doxy.me (they provide one).
  2. Train staff on HIPAA policies (e.g., not sharing screenshots of calls).
  3. Audit access logs periodically (Doxy.me provides these).

Pro Tip: Document every compliance step—it’s your shield during audits.

What do Telemedicine providers need to be HIPAA compliant?

Imagine a patient’s ultrasound results leaking because your Telehealth platform lacked encryption. The fallout? Fines, lawsuits, and shattered trust. Telemedicine HIPAA compliance includes things like:

  • Encryption for calls and records.
  • Access controls to limit who sees sensitive data.
  • Audit trails to track every interaction.
  • Staff Training on HIPAA regulation
  • Having a clear breach response plan
  • Secure Hosting
  • A signed Business Associate Agreement (BAA)
  • Contractor vetting of any 3rd party tools
  • Identity verification to match patients to EHR records
  • and Informed consent

Most clinics lack the resources to build this from scratch. The developer and administrative overhead is very large. This is why for most clinics and hospitals, investing in a telemedicine providers makes the most sense.

Ready to add HIPAA-compliant Telehealth to your website?

Let’s build your solution.

References: https://sagapixel.com/marketing/telehealth-statistics/ https://www.cdc.gov/nchs/products/databriefs/db445.htm https://doxy.me/en/clinics/